Brand Me

Overview on the project

Experts believe that job satisfaction trends can affect labour market behaviour, work productivity, employee absenteeism and staff turnover, as well as being a strong predictor of overall individual well-being. However, it has been seen that young individuals aged 20-34 struggle in the transition from education to work due to increased demand for highly skilled people  and competitiveness in the job market.

What is Brand Me’s general aim?

“Brand Me” goal is for young talents to learn how to promote and brand themselves as professionals and “sell” their skills in the job market, in order to be noticed and hired by companies and HR recruiters. The BAM project aims to facilitate the access to relevant and qualitative learning resources and increase employment opportunities for youth. BAM proposes the elaboration of educational resources and instruments that foster participation of youth in the labour market and develop their professionalism to become more recognized and competitive. The project also strives to strengthen the profiles of professionals operating in this sector, by increasing the awareness of the need to develop career paths from early stages of life and later.

What are Brand Me’s purposes?

Project’s general objectives are to:

Identify and define the 12 essential digital-presentation skills to support youth workers to train NEETs on the topic of personal branding;

Create most relevant educational resources responding to 12 skills and competences in personal branding strategies and practices;

Reduce the employment mismatch, by training youth in NEET group;

Inspire youth to continue developing their careers and promoting themselves.

Read the survey findings in Italy and the BAM Report!

Brand Me LTTA takes place in Milan

Brand Me LTTA takes place in Milan

As part of the Brand Me project, garagErasmus organised an LTTA in Milan from 23 to 29 of June for youth workers working with NEETs and assisting them in their professional development. Twenty-four participants from six different countries – Italy, Portugal, Spain,...

Call for participants LTTA Brand Me in Milan

Call for participants LTTA Brand Me in Milan

garagErasmus Foundation, the professional network of the Erasmus generation, is organising an LTTA (Learning Teaching Training Activity) funded by the Erasmus+ project KA220 Brand Me. The project aims to provide professionals who work with NEETs, or who are interested...

Brand Me TPM in Cordoba

Brand Me TPM in Cordoba

2nd Transnational project meeting in Cordoba The 2nd meeting of the Brand Me project was held in Cordoba on 28th of November hosted by INDEPCIE. The aim of the meeting was to review the implementation of the project and define the next steps in the development of the...


VR Marketing

Instituto Nacional para el Desarrollo Personal, el Coaching y la Inteligencia Emocional

garagErasmus Foundation

Vienna Association of Education Volunteers

Innovation Education Lab

Efektas Group


January 2023 – January 2025

Reference number: 2022-2-PT02-KA220-YOU-000101893