“Brand Me” goal is for young talents to learn how to promote and brand themselves as professionals and “sell” their skills in the job market, in order to be noticed and hired by companies and HR recruiters. The BAM project aims to facilitate the access to relevant and qualitative learning resources and increase employment opportunities for youth. BAM proposes the elaboration of educational resources and instruments that foster participation of youth in the labour market and develop their professionalism to become more recognized and competitive. The project also strives to strengthen the profiles of professionals operating in this sector, by increasing the awareness of the need to develop career paths from early stages of life and late