Path of Intercultural Awareness, Measurement and Development


Overview on the project

In a globalized and hyper-connected world, multiculturalism should no longer be considered a complicated process full of barriers. However, from the research conducted, it has emerged that in heterogeneous working contexts with collaborators from different areas of the world, managers encounter many difficulties in managing cultural peculiarities and differences. At the same time, schools, faced with the change constituted by the strong presence of foreign students, experience a strong need to fully understand the effects of multiculturality and to produce adequate and aware responses, in organizational and managerial terms. The P.Ir.A.M.iD. project, acronym for Path of Intercultural Awareness, Measurement and Development, intends to address these issues in both environments.

The theme of diversity management calls into question identity issues, processes of categorization and social comparison and intercultural skills. In particular, one of the sectors in which diversity management can find a peculiar and relevant field of application is precisely the tourism sector.
Intercultural skills in particular are indispensable for reading and managing situations. However, the development of intercultural competences is not yet included in an appreciable way in main training paths, especially in the sector of vocational education and training and of professional trainers.

What are P.Ir.A.M.iD. objectives?

The objectives of the project are:

  • promote integration, inclusion and well-being in intercultural contexts; 
  • encourage and activate intercultural dialogue and intercultural skills;
  • improve intercultural, linguistic, social skills through project activities; 
  • experiment innovative methodologies and tools that favor the acquisition of these skills and the improvement of teaching and training practices; 
  • increase and improve the recognition and practice of intercultural competences in teachers, in order to replicate processes and tools in their schools; 
  • allow the tourism companies involved to disseminate the results of the project internally and to promote with awareness and conviction externally, to customers and suppliers intercultural skills.
  • strengthen cooperation between target groups and partners from different countries; 
  • strengthen the European dimension in order to become responsible future European citizens.

What are P.Ir.A.M.iD. results?

P.Ir.A.M.iD. will produce multiple tangible results in education, training and in tourism companies through different products:

Educational videos and posts for tourism students will be posted on different social medias.  A survey based on the Lewis model will be elaborated for them. In addition, they will have the opportunity to take part in transnational mobility, in order to face different cultural contexts.

An online training course with contents suitable for immediate use will be distributed to teachers, a course designed to offer concrete solutions to problems that may arise in a multicultural classroom.

An online training course will be created for the tourism businesses involved; here too the contents will have the aim of providing concrete solutions for living in an international work environment in an effective and productive way. Moreover, a a survey based on the Lewis model will be elaborated for them, which will be useful to elaborate the realisation of the model.


Universidad de Castilla-La Mancha

Tribeka (Spain)

Universidad de Castilla-La Mancha

Elidea Psicologi Associati (Italy)

Universidad de Castilla-La Mancha

GaragErasmus ASBL (Belgium)

Universidad de Castilla-La Mancha

Balgaska Stopanska Kamera – Sayuz na balgararskia biznes (Bulgaria)

Universidad de Castilla-La Mancha

Agenzia Regionale Lab – Lavoro e Apprendimento Basilicata (Italy)

Erasmus+ logo

December 2023 – December 2025

Reference number: 2023-1-ES01-KA220-VET-000157060