Digital transformation is deeply affecting all areas of our society and economy, and particularly the fields of education and sports. There is currently a wide range of technologies and equipments aimed at improving and optimizing the development of sports activities and training, both at the high competition level (professional) and at the grassroots sports (amateur) level. However, not all sports academies and clubs apply these strides uniformly. Sometimes they do it erratically, with no indications from a needs assessment research, a common work pattern or planning guidelines, an implementation plan or just and clear objectives. One of the consequences of this lack of vision -perhaps it is also one of its causes- is the difficulty to define the professional profile developing this functions in sports academies and clubs, a professional profile that is currently even more difficult to find at the labour market. This can represent a great obstacle to take full advantage of all these opportunities and, therefore, exploiting the benefits that all these technologies can bring to the sports field today.